VICTOIRE. POUR LES ORQUES

SOURCE ET SUITE
 ENFIN LIBRES DES SHOWS.. ET PROGRAMME D' AIDE DES CETACES

In a sign that the humane economy is an unyielding force, exerting its influence on companies in all sectors of commerce, SeaWorld announced in cooperation with The HSUS today that it will end all breeding of its orcas and it won’t obtain additional orcas from other sources—policies sought by animal advocates for many decades.
The company also announced, after negotiations with The HSUS, that it would phase out its theatrical orca shows in favor of orca exhibits that highlight the whales’ natural behaviors, and have no orcas at all in any new parks around the world – the remaining orcas will be the last generation housed at SeaWorld. The company has also agreed to redouble its efforts to conduct rescue and rehabilitation for a wide variety of marine creatures in distress; join The HSUS in our advocacy campaigns against commercial whaling, sealing, shark finning, and other cruelties; and revamp food policies at all of its parks for 20 million visitors.

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It’s a momentous announcement, and it comes almost exactly a year after Ringling Bros. agreed to phase out its elephant acts in traveling circuses. SeaWorld has pledged to invest at least $50 million over the next five years for the rescue and rehabilitation of marine animals and on advocacy campaigns—a major boost to our movement in helping marine animals in crisis.
In my forthcoming book, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals, I wrote about SeaWorld in a chapter on the use of animals in film and television, in the circus, and in marine parks. I noted the revolutionary changes in the film industry where more and more producers and directors are embracing computer-generated imagery as an alternative to using live animals, and I recounted the decades-long campaign to bring pressure to bear on Ringling Bros. to end its elephant acts. In my discussion of SeaWorld, I forecast that its business model would have to change – that there was an inevitability to the shift in its operations due to consumer demand.
Little did I know when I turned in my manuscript in December that I’d soon be meeting with the new CEO of SeaWorld and launching discussions with him about the future direction of the company. And little did I expect that our two organizations would together make a landmark announcement before the book made it into bookstores.
The humane economy can move at lightning speed, and hit with full force. The world is waking up to the needs of all animals, and the smartest CEOs don’t resist the change. They hitch a ride on it and harness the momentum.