SOURCE ET SUITE
COMMENT S' EST FAIT L' INVESTISSEMENT DANS LES PRODUITS VEGETAUX....
It seems every major list of food trends to watch in 2018 has mentioned the rising plant-based food category. From innovative pea protein milk to meat substitutes that perfectly mimic the taste, texture, and smell of meat, there is no shortage of new companies and products entering the market to compete with traditional meat and dairy.
To consumers, the new additions to grocery store shelves are a
welcome surprise, but these plant-based products hardly got there by
accident. In a recent episode of #EatForThePlanet with Nil Zacharias, Chris Kerr discusses the role investors have played in helping plant-based products break into the mainstream.
Chris has been helping plant-based food companies get early-stage
funding for over a decade. He now serves as the Investment Manager for New Crop Capital, a
specialized private venture capital fund that invests in entrepreneurs
whose products or services replace foods derived from conventional
animal agriculture, that has helped fund companies such as Beyond Meat, Miyoko’s Kitchen, Good Catch Foods, and Memphis Meats.
Before he got involved with New Crop, Chris worked on the Humane
Society of the United State’s efforts to fund some of the early
plant-based companies – in fact, he played a key role helping to secure a
Whole Foods distribution deal for Daiya cheese.
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