CREDIT PHOTO...
LES ÉLEVEURS VACHES LAITIÈRES USA SONT DÉSESPÉRÉS, GRÂCE AUX LAITS VÉGÉTAUX, LES VENTES DE LAITAGES CONTINUENT D' ÊTRE EN BAISSE, ET COMME LES FROMAGES VÉGÉTAUX SONT DE PLUS EN PLUS INNOVANT ET LES CRÈMES GLACÉES PROPOSENT DE PLUS EN PLUS DE PARFUMS, LA CHUTE S' ACCÉLÈRE, ALORS ILS TENTENT DE MATRAQUER LE PUBLIC AVEC DES TONNES DE PUBS ET ONT LANCE LE FEBRUDAIRY POUR LE MOIS DE FÉVRIER, MAIS UN DES PLUS GROS PRODUCTEUR DE LAITAGES VIENT D' INVESTIR DANS LE LAIT VÉGÉTAL....
IL VOIT LE VENT TOURNER ET IL A RAISON... C' EST BON POUR LES VACHES, LES ENFANTS ET LES VEGAN....
We’re not impressed at all with this attempt to bring back dairy because cow’s milk has been falling out of favor for a while. Milk consumption in the United States has been steadily declining by 25 percent per capita since the mid-1970s. With the rise in lactose intolerance, milk allergies, growing caution over hormones and antibiotics in dairy, as well as animal welfare concerns, consumers are actively seeking dairy-free alternatives.
The plant-based milk industry has been major growth in recent years, with almond milk leading the way with a 250 percent growth in sales between 2000 and 2015, which was likely a deciding factor for the former California dairy farmers that now have almond groves. People are so over dairy milk that you can find plant-based alternatives in varieties ranging from pea protein to hemp and peanut – that kind of consumer demand doesn’t exactly say “passing fad” … it screams “the future of food!”
As Adam Lowry, CEO of Ripple Foods, so poignantly pointed out, cows are a very inefficient way to produce milk. No one wants to see animals suffering, they don’t want to contribute to air and water pollution, and they certainly do not want to consume something that doesn’t agree with their stomachs’. When faced with a better option that has an identical – if not superior – nutritional profile, consumers will always choose better. It is time the dairy industry stopped trying to make milk “happen” and just joined the cool kids at the dairy-free table.
To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Want to hear more of what Adam Lowry has to say about the rise of plant-based dairy alternatives? Listen below!
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