SOURCE ET SUITE
L' INCROYABLE EST ARRIVE!!!
LES CREATEURS INVESTISSENT DANS LE FAUX VIANDE
LES AMERICAINS DISENT NON A LA VIANDE ET LES PROTEINES VEGETALES EXPLOSENT..LES RESTAURANTS DISENT OUI...
BON D' ACCORD IL EST VRAI QUE CELA VA PRENDRE ENCORE QQ ANNEES AVANT QUE LES ELEVEURS METTENT LA CLE SOUS LA PORTE..... MAIS
FUTURE IS BRIGHT!!!
If you are remotely interested in the food industry, visited a
grocery story or eaten out lately, you’ve probably heard of the biggest
food story of the century. This time, it isn’t a trend, a diet, or a
weight loss program that’s sweeping the nation and changing the way
millions of people eat. It’s a shift that has been years in the making
but is finally starting to take shape in a way that just cannot be
Americans are falling out of love with meat.
Thanks to the growing awareness that meat is not the healthiest or the most sustainable source of protein, demand for alternative protein sources are at an all time high. One-third of Americans are choosing to leave meat off their plates more frequently. In 2015, the U.S. Department of Agriculture reported that over the past 10 years, the annual per capita red meat consumption in the U.S. fell 15 percent to 101 pounds.
Still not convinced or not quite grasping the true impact of this
industry-shifting trend? In what is the surest sign that this shift in
meat eating is not only real, but also has in fact reached a tipping
point, Meatingplace Magazine,
which describes itself as a community where “meat and poultry
processors and their suppliers come together every day,” just bowed down
to the sheer force that is the plant-based protein space.
Yes, meat is being redefined at this very moment in history and even the industry that produces meat via livestock farming is sitting up and taking notice.
Meatingplace Magazine just ran a cover story in their March 2016 issue
dedicated to the plant-based “meat substitute” market. The in-depth
feature accurately points out that meat alternatives aren’t just for
vegans or vegetarians; increasingly, even meat lovers are looking for protein options. It also states it
will be up to meat processors to determine whether they can address the
market with their own products, the reasons consumers are looking for
alternatives, or choose to enter the market fort these products
themselves. The feature acknowledges that it is time for the meat
industry to understand the space and do something. Citing several
sources indicating plant-based proteins and vegetables are the top trends for 2016, it goes on to explain that both restaurants and retailers are jumping onto this trend.
............................Research quoted in the piece from Radiant Insights
values the global meat substitute market at $3.4 billion in 2014, with
an annual growth rate of 7.5 percent, reaching $5.81 billion by 2022.
According to some estimates, the meat substitutes or alternative
proteins could make up one-third of the entire meat market by 2050.